The first step to a great brand.
The first step
to a great brand.
You don't have to do it all to start well. You just have to know what to do first. TBB turns what you know about your business into a professional visual identity, with the essentials in place and ready to help you grow.
Your business is up and running. Your brand should be too.
Early on, almost everything is makeshift. A logo to get you by, a typeface because it was to hand, and colours that change from one piece to the next.
The problem comes when the business moves forward and the brand still looks temporary. When it creates more doubt than trust, and every new piece means starting from scratch.
TBB turns all that improvising into a clear visual direction.
We've distilled 13 years of experience into a guided, straightforward process. We work out what your business needs and turn it into a professional visual identity you can actually use.
No pointless meetings. No filler options. No deliverables that add nothing. The essentials. Well decided.
A few examples
Different businesses. Different decisions. No formula used twice.
Is TBB what your brand needs?
TBB is made by the same team that delivers full branding projects for large companies. The difference is where your business is right now.
TBB could be for you if...
- You're launching a business and don't want to start with a brand thrown together with AI.
- Your business already works, but its image still feels temporary.
- You need good visual direction, not a full consultancy process.
- You want to work with professionals who can read your business and make the calls for you.
- You'd rather invest in getting this step right than pay twice for a bad start.
- You need a professional visual identity to have a credible presence in your category.
TBB isn't for you if...
- You need to analyse the market and the competition before deciding how to position yourself.
- You need to define your strategy, value proposition, naming, brand architecture or verbal identity.
- You're looking for a consultancy process with interviews, workshops and strategic support.
- The project depends on lots of people with different opinions and goals.
- You're simply after the cheapest logo or the quickest turnaround.
- You need a visual identity to compete at the very top, against the leading brands in your category.
Every good brand starts with a good decision.
An essential visual identity to start well and compete with confidence.
For when you already know what you do, who it's for and what it's called, and you need a solid, recognisable, professional visual identity. We work on an essential system, focusing our effort on the decisions with the most impact, so your brand can stand out, compete with confidence and start working consistently.
Take the first stepFull branding for brands that need to compete on another level.
For when the challenge calls for defining the strategy and building an identity that can compete at the very top of its category. We go deeper in the exploration to push the creative direction much further and develop a more distinctive, sophisticated and complex visual system, with a richer range of assets and more room for expression.
Visit The WoorkBecause a good first decision doesn't have to last you forever. It has to get you to the next step.
Want to know exactly how it works?
We'll explain what we need from you, how we make decisions and what you'll get at the end.