TBB follows a clear, linear process. You give us the information only you know. We organise it, validate it and turn it into visual decisions.
We send you a guided questionnaire. A form, yes, but not the kind that asks for your favourite colour. It's built on 15 years of projects and brings together the questions that genuinely help decisions get made.
It doesn't just gather information. It helps you get your business in order, pin down what you need and set sensible limits on what the brand has to solve right now.
We review your answers, spot contradictions and validate the starting point. If something doesn't fit, we tell you. Before any design work starts, we both know what we're trying to achieve.
You bring half: the business, the context and the ambition. We bring the other half: experience, judgement and the ability to turn it all into visual decisions.
We work in a linear way and present a single proposal. Not three routes for you to pick from on gut feeling. One direction, built on what we know and what you've told us.
We present the system, explain the decisions, make the planned adjustments and prepare all the deliverables.
A clear idea of how your brand should look and behave. The thinking that holds everything else together.
The primary logo and the versions you need to use it with flexibility and consistency.
A selection made for your business, with simple rules so you don't have to improvise every time.
The elements that make your brand recognisable even when the logo isn't centre stage.
Visual applications that show how the system works in real situations from your business.
Everything organised, explained and ready for you to use yourself or share with other professionals.
TBB doesn't include a full brand strategy, naming, verbal identity, brand architecture, extensive research, web design, campaigns, ongoing content or an unlimited list of applications.
Nor does it include several creative routes to choose from, open-ended revisions or decisions put to a vote.
Not because we can't do it. Because it's not what you're signing up for right now.
If we see that your project needs something different, we'll tell you before we start. We won't squeeze a half-done version of it into the process, or sell you a result TBB can't deliver.