Straight answers.

TBB starts at €2,500. The final price depends on the specific scope of the identity and the elements included. Before you commit, you'll know the fixed price, the timeline, the payment terms and everything you're going to receive.

We don't quote differently based on what we think you can afford. And we don't start with a low figure, then add everything you actually need later. First we make clear what you need. Then we make clear what it costs.

TBB includes defining a visual direction and creating the essential elements to put it to use: logo system, typography, colour, graphic assets, sample applications, brand guidelines and final files. The exact scope is pinned down before we start.

We don't measure value by the number of pages or files delivered. We include what it takes for the identity to work and for you to start using it.

No. A logo identifies the company, but on its own it doesn't settle how a website, a presentation, a social media post or a sales document should look.

TBB builds a visual system. The logo is part of it, along with typography, colour, graphic assets, layouts and the basic rules for using them consistently.

A full project can include research, market and competitor analysis, positioning, value proposition, brand architecture, naming, verbal identity, visual identity and consultancy.

TBB starts from a business that's already clearly defined and focuses on building its visual identity. It isn't the same project with fewer deliverables. It's a different product for a different need and a different stage.

TBB may be a good fit if you know what your business does, who it's for and what you need to solve, but you don't yet have a professional visual identity. It may also fit if you already have a logo or a placeholder look that doesn't work as a system.

You'll need to trust professional direction, work with a single proposal and use feedback to refine it, not to keep changing course.

You probably need a full project if important questions about the business need answering before any design work. For example:

• What position you want to hold.
• How to stand apart from the competition.
• How to organise different services or brands.
• What name to use.
• What value proposition to stand behind.
• How the brand should speak.
• How to align different teams or decision-makers.

In that case, we can work with you through The Woork.

Yes. First we'll assess whether that logo can fit into a more complete identity, whether it needs to evolve or whether it's holding the project back.

We don't go in assuming everything has to change. We'll keep what makes sense to keep and change whatever stops us building a clear, useful system.

No. The name is a decision that comes before the visual identity. If it isn't defined yet or still needs validating, the naming has to be sorted out first.

TBB can start once the business and the name are clear enough to make meaningful visual decisions.

Then it's probably too early for TBB. A visual identity can express a direction, but it shouldn't be used to cover up strategic decisions that haven't been made yet.

We'll review your situation before we start. If we see that you need strategy or consultancy, we'll tell you plainly and look at the project through The Woork.

Not automatically. TBB works especially well for small and medium-sized companies, projects getting ready to launch, professional practices and teams that are able to make decisions.

It depends less on the sector than on the stage the project is at and the way you work. Before we accept a request, we check that this product can solve the problem.

Yes, as long as there's a real business and a clear need. The size of a company doesn't decide whether it deserves a good identity. What matters is that the investment makes sense for where the project is right now, and that the identity is actually going to be used.

TBB isn't designed to make a small business look like a multinational. It's designed to help it present itself clearly, consistently and professionally.

It can be a very good fit when the startup has already defined its product, its audience and its name, and needs an identity to launch, sell or raise funding.

It won't fit if the model is still changing every week, there are several audiences with no clear priority, or fundamental strategic decisions are still open. An identity shouldn't pin down a business too early, while it still doesn't know what it is.

Because you're not just paying for someone to draw a symbol. You're paying for asking the right questions, interpreting the business, setting limits, ruling out routes, choosing a direction and building a system you can use.

A cheap logo can sort out one piece. TBB sorts out how your brand should start to behave visually.

A generator can produce lots of options. It can't take responsibility for which one makes sense for your business. Nor does it usually work out how the identity will function beyond the logo, which decisions are best avoided or how to build a recognisable system.

The difference isn't only in the quality of the drawing. It's in the judgement behind the decision.

First, you tell us briefly what you're building and what you need to solve. We review the project to check that TBB is a good fit. If it is, we explain the scope, the price, the timeline and the payment terms.

Once everything is clear, we book your start date and send you the guided questionnaire. You don't need to prepare a sales pitch to get in touch. We need to understand your project, not be sold on it.

Because a long meeting doesn't guarantee good information. Our guided questionnaire is built on years of experience. It brings together the questions that really help us understand the business, spot contradictions and pin down what the identity needs to solve.

You can answer at your own pace and think before you reply. Then we go through the information with you. It doesn't replace human contact. It just stops us spending that contact on things that are better handled another way.

You'll need to be able to explain:

• What your business does.
• Who it's for.
• What it sells or wants to sell.
• What stage it's at.
• What problem the identity needs to solve.
• What materials or brands it currently uses.
• Who will make the decisions.

We don't expect you to use branding jargon. We expect you to know your business.

Because you hire us to set a direction, not to pass the job of choosing back to you. We gather the information, validate the starting point, rule out routes and develop the proposal we consider the right one.

Presenting several options can seem safer, but it often turns a professional decision into a mix of personal tastes, votes and bits of different proposals. A single proposal focuses both the work and the responsibility.

No. Your knowledge of the business is essential, and it's part of the process from the start. We also validate the starting point with you before we design anything. When we present the identity, we explain the decisions and gather your feedback.

What we don't do is open up a new direction every time a preference comes up. Feedback is there to improve the proposal, not to turn the process into endless exploration.

The proposal shouldn't come as a surprise. Before we design anything, we've already gathered information, clarified the objectives and validated a direction. When we present it, we explain the decisions we've made and why. We'll listen to your comments and make the planned adjustments.

Even so, TBB requires trust in the team. If you need to see lots of options before you feel confident, you probably need a different kind of process.

TBB includes a defined phase of adjustments to the proposal we present. The number of rounds and the terms will be set out before you commit.

An adjustment changes or improves the solution within the approved direction. If a request changes that direction, introduces new needs or widens the scope, we'll need to assess it separately.

We don't work with unlimited revisions. "Until you're satisfied" sounds like a guarantee, but it doesn't define what problem we're solving or when the work is done.

Our commitment is to build a well-reasoned proposal, listen to the feedback and make the agreed adjustments. The client's commitment is to engage properly, pull their comments together and respect the decisions already approved.

TBB runs to a defined timeline, shorter than a full branding project would take. The exact length will depend on the scope and on our schedule, but you'll know it before we start.

To meet it, we need you to complete the initial questionnaire and send your feedback within the agreed deadlines. A fast process doesn't depend only on us. It also depends on decisions not being left waiting.

Your part comes down to three moments:

• Completing the initial questionnaire.
• Validating the starting point.
• Reviewing the presentation and sending feedback.

We won't fill your calendar with meetings, but we'll need your attention and your ability to make decisions at those moments. We ask for less time. Not less involvement.

Yes. TBB is designed to work remotely. The initial questionnaire, the approvals, the presentation and the delivery can all happen online.

What matters isn't sharing a table. It's sharing clear information, replying on time and having someone who can make decisions.

More than one person can take part, but we need one main point of contact and unified feedback. TBB isn't designed for processes with lots of departments, committees or decision-makers who have to negotiate every decision internally.

When there are many perspectives, interests or levels of approval, a broader consultancy project is usually needed.

The timeline will shift and the project will have to be rescheduled around our availability. TBB works because it reserves a specific block of time and follows a linear process. If a phase stalls, we won't always be able to pick it up again straight away.

The terms and deadlines will be explained before we start.

You can, but pausing and restarting will be subject to the agreed terms and to our availability. Some phases can't stay open indefinitely, because the context, the decisions or the team may change.

Before we start, we'll make clear what happens if the project is put on hold, cancelled or needs to be picked up again later.

A visual identity can include:

• Logo and its versions.
• Colour palette.
• Type system.
• Graphic assets.
• Layout principles.
• Image treatment.
• Icons or illustration, where needed.
• Examples in use.
• Usage guidelines.

Not every brand needs exactly the same elements. The system is shaped by how it will have to be used.

You'll get the formats you need to use the identity in digital and print. That usually means vector versions, files for screen, versions for different backgrounds and assets organised by use.

The exact deliverables will be set out in the scope before you commit. Files will be named and organised so you never have to guess which one to use.

Yes. Vector formats let you scale the logo up without losing quality, and you need them for printing, sign-making, production and plenty of other professional work.

You'll also get formats ready for everyday use, such as documents, presentations, your website or social media.

Yes. We don't hand over a manual hundreds of pages long, made to gather dust. You'll get practical guidelines with the logo versions, colours, typefaces, assets and the instructions you need to use the identity consistently.

Their job is to help you decide, not to make every new piece harder.

The identity will include a choice of typefaces and guidance on how to use them. Whether we can hand over the font files depends on each typeface's licence. Some are free, some have to be bought and some work on a subscription.

We'll tell you which licence you need, what it costs and who should buy it. We won't use a paid typeface without telling you first.

Yes. You can set up the colours, typefaces, logos and assets in Canva, as long as the platform supports the relevant formats and licences.

That doesn't mean every piece comes as an editable template. When a template is part of the scope, it will be stated explicitly. The identity should make working in Canva easier, not depend on Canva to exist.

Yes. You'll get the guidelines and files other professionals need to apply the identity. We don't design systems that keep you permanently dependent on us.

A designer, a printer, a web developer or an in-house team should be able to understand the core elements and use them properly.

The terms of use and transfer of rights will be set out in the contract. Once the project is complete and paid for, you can use the identity on the agreed terms.

Some elements may be subject to third-party licences, especially typefaces, photographs, illustrations or purchased assets. Those terms will be explained separately.

You can start the registration process, but designing an identity is not the same as guaranteeing it can be legally registered. Availability depends on the trademark classes, the territories and existing marks. Checking that is a job for a trademark specialist.

We can prepare the files needed and work with whoever handles the registration, but the filing itself is not included in TBB by default.

Not as part of the standard visual identity process. The name should be legally cleared beforehand. A quick search online or on social media is no substitute for a proper trademark search.

If your name hasn't been cleared yet, it's best to sort that out before design starts.

The identity starts from information specific to your project and is developed around a clear direction. We don't use a fixed template that gets reused with a new name and colour.

We also review the result with a professional eye. Even so, legally checking registered trademarks is a different job, and a specialist should do it.

We may use artificial intelligence tools to organise information, explore possibilities or speed up certain internal tasks. We don't hand them the direction, the choices or responsibility for the result.

TBB is not an automatic logo generator with a final check on top. The decisions are made by the professional team behind the project.

You can start applying it across your main touchpoints: website, presentations, documents, social media, sales proposals, spaces, packaging or company materials.

You'll have a direction, guidelines and the files you need to do it yourself, with your team or with other suppliers. The identity isn't handed over to be admired. It's handed over to be put to work.

Yes. Once the identity is in place, we can look at designing and building the website as a separate project. We'll define what it needs, what content it will have, what it has to do and which team should be involved.

The website isn't included in TBB because building an identity and designing a digital platform are different jobs.

Yes. We can apply the identity to company catalogues, presentations, sales proposals, documents, templates and other sales tools. Each piece will have its own scope, timeline and quote.

First we define the system. Then we develop the pieces the business actually needs.

Yes. We can carry the identity over to stands, signage, displays, presentations, promotional materials or brand experiences. That work is part of brand activation, and we plan it once the identity is defined.

We don't include complex applications in TBB because we want to quote and develop them with the time and attention they deserve.

We can keep working with you on specific projects or through ongoing support tailored to your needs. There's no obligation.

The identity is delivered so you can use it without depending on us. Ongoing support is there to help you move forward, not to stop you doing it on your own.

We can't promise that, and we don't want to. Your business will change. It may add services, enter new markets, speak to new audiences or need a different structure.

TBB's job is to give you the right direction for where you are now and help you reach the next step. A good first decision isn't one that never changes. It's one that lets you move forward.

When the identity no longer represents the business, holds back its communication or can't meet new needs. It shouldn't be changed just because time has passed or because the team has grown tired of looking at it.

An evolution makes sense when there's a business reason: a change in positioning, an expansion, a merger, a new audience or clear signs that it no longer works.

It's the system of elements that makes a brand visually recognisable. It includes the logo, but also colour, typography, layouts, graphic assets, imagery and the rules that govern how they're used.

A visual identity isn't about making every piece look the same. It's about making them look like part of the same brand.

A logo is an identifier. A visual identity is the graphic system that identifier lives in. A brand is much broader: it covers what the company does, how it positions itself, how it speaks, how it behaves and how people perceive it.

You can have a good logo and a poorly built brand. You can also have a valuable company whose visual identity hasn't caught up yet.

Visual identity focuses on the graphic expression of the brand. Corporate identity can cover more ground: the organisation's culture, behaviour, communication, verbal identity and the way it presents itself.

In practice, the terms are often used interchangeably. What matters isn't arguing over the label, but being clear about what work and which deliverables each project includes.

At a minimum, it should establish:

• How the brand is identified.
• Which colours it uses.
• Which typefaces it uses.
• Which assets make it recognisable.
• How its pieces are laid out.
• How it works across different formats.
• Which uses to avoid.

It doesn't need every asset imaginable. It needs to handle the real contexts of the business consistently.

A good identity isn't judged only on whether it looks attractive. It should be recognisable, consistent, distinctive in its context, right for the business, flexible, reproducible, easy to apply and able to work across the formats it needs.

It should also help you make decisions. If every piece means reinventing the brand, the system isn't doing its job.

Not necessarily. Some businesses benefit from a direct reference to what they do. Others need to build a broader meaning.

The logo doesn't have to sum up everything the company does on its own. It has to identify it, work properly and be part of a system that can communicate. Trying to say too much in a logo usually leads to solutions that are literal, complicated and forgettable.

It has to convince you, but personal taste shouldn't be the only criterion. An identity is designed to do a job for an audience, in a competitive context.

Your preferences matter because you'll live with the brand. But they need to be weighed against what the business needs to communicate and what will help set it apart. We don't design to ignore your taste. Or to follow it blindly.

There's no right number for every process. Showing lots of options doesn't guarantee better quality. Sometimes it means the job of choosing has been handed to the client.

What matters is understanding how the proposal was reached, what criteria were used and how feedback is handled. At TBB we present a single direction because the product is designed to focus judgement and move forward in a straight line.

You can use Canva to create pieces, organise assets and keep a degree of consistency. You can also put together a basic solution if you have a good visual eye and very simple needs.

What Canva doesn't do on its own is decide which direction your brand should take, what to avoid, how to set it apart or which system will serve your business best. Canva is a tool. An identity is a decision.

Brand guidelines are the document that explains how to use an identity. They can include logo versions, colour palette, typefaces, layouts, photography style, graphic assets, examples and incorrect uses.

They don't have to be long to be useful. Good guidelines cut down on doubts and make it easier for different people to work with the brand without losing consistency.

A logo redesign changes the visual identifier. A rebrand looks at the brand in more depth and can affect the strategy, positioning, messaging, name, verbal identity and the whole visual system.

Changing the logo doesn't always change the brand. Before talking about a rebrand, it's worth understanding what the problem really is and at what level it needs solving.

A refresh updates the visual expression without necessarily changing the brand's strategy. It can adjust the logo, colour, typography or assets so they work better and feel more current.

A rebrand usually responds to a deeper change in the business, its positioning or its offer. An identity that's showing its age doesn't always call for rebuilding the whole brand.

When there's a significant gap between what the company is and what its brand communicates. It can happen after a change in strategy, growth, international expansion, a merger, new audiences or a loss of relevance. Also when the identity has stopped working on a technical level.

It's not worth rebranding just because the brand "looks dated". First you need to understand whether the problem is visual, strategic or both.

Yes. A good brand doesn't depend on the size of the company or how many things it's applied to. It depends on decisions being clear, consistent and right for where the business is now.

A small business doesn't need to imitate the complexity of a multinational. It needs an identity that's proportionate, professional and ready to help it move forward.

You need to be clear enough on the decisions that will shape the design. What you do, who you're talking to, what you want to convey and what sets you apart. That doesn't mean every project needs extensive strategy consulting.

TBB is designed for businesses that can already answer those questions. When they can't, we recommend working on strategy with The Woork first.

It depends on what's being called a visual identity. Designing a standalone logo, creating a basic system for a small business and developing an international brand with research and multiple applications are not comparable.

To compare quotes, you have to look at the process, the team, the scope, the revisions, the rights and the deliverables. TBB starts at €2,500 because it focuses the work on a professional visual identity with a defined scope.

Some of the most common are:

• Starting to design before understanding the business.
• Choosing on taste alone.
• Expecting the logo to say everything.
• Copying competitors' visual codes.
• Presenting too many options with no clear rationale.
• Creating an identity that's impossible to apply.
• Not defining who makes the decisions.
• Mistaking more deliverables for more value.
• Expecting design to solve unresolved strategy problems.

Most aren't mistakes in the drawing. They're mistakes in the decisions.